- Developed my portfolio using WordPress to enable flexible content management, easy updates, and integration of plugins to support marketing and user experience.
- Implemented SEO strategies using Yoast SEO to optimise keywords, meta descriptions, and content structure, improving search engine visibility and attracting potential clients, as identified in earlier research.
- Integrated Google Analytics (via Site Kit) to track user behaviour, page views, and engagement. This supports performance measurement and data-driven improvements, as required in the assessment brief.
- Promoted my portfolio through social media integration by linking to platforms such as Facebook, Instagram, Dribbble, and LinkedIn to increase visibility and drive traffic.
- Incorporated strong visual content such as image sliders and curated project case studies to effectively showcase my graphic, web, and UX design work and improve user engagement.
- As a future strategy, I plan to develop email marketing campaigns using Mailchimp and create online surveys (similar to Assessment 1) to engage users, collect feedback, and better understand my audience.
- Additionally, I may expand into multimedia content (such as video) and printed promotional materials (e.g., business cards) in the future to further strengthen my personal brand and reach a wider audience.
Marketing Strategy
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